Pricing

Built for every stage
of the dealership.

From single-rooftop shops testing the water to 10+ store groups needing full consulting — there's a tier for where you are today.

14-day free trial on Basic — no credit card required
Basic
$ 99 /mo

Daily scorecards and email alerts. Everything you need to stop guessing.

Start Free Trial

14 days free · No card required

What's included
Daily F&I scorecard — products/deal, PVR delivered each morning
Email alerts — notified the moment metrics drop below your targets
CSV bulk upload — import historical data in seconds
Custom targets — set your own benchmarks per metric
30-day rolling dashboard — visual performance trends
Single rooftop
Most Popular
Pro
$ 299 /mo

Everything in Basic plus weekly coaching insights and competitive benchmarks.

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Serious F&I directors at 3–10 rooftop groups

Everything in Basic, plus:
Weekly coaching insights — AI-written analysis of your trends, not just raw numbers
Benchmark comparisons — see how you stack up against top-performing groups
Trend analysis — 90-day deep-dives with seasonality context
Unlimited users — add all your F&I managers and leadership
Up to 10 rooftops
Enterprise
$499/mo+

Full consulting engagement with custom reporting and dedicated support for large groups.

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10+ rooftop groups · Custom pricing available

Everything in Pro, plus:
Full consulting engagement — hands-on strategy with the DealerPulse team
Custom reporting — tailored dashboards and export formats
Multi-store rollups — consolidated view across all locations
Priority support — dedicated response SLA, direct line to the team
Unlimited rooftops

Compare plans

Feature Basic Pro Enterprise
Monitoring
Daily F&I scorecard ✓ ✓ ✓
Email alerts on drops ✓ ✓ ✓
Custom performance targets ✓ ✓ ✓
30-day rolling dashboard ✓ ✓ ✓
Insights
Weekly AI coaching insights — ✓ ✓
Benchmark comparisons — ✓ ✓
90-day trend analysis — ✓ ✓
Scale
Rooftops included 1 Up to 10 Unlimited
Multi-store rollups — — ✓
Custom reporting — — ✓
Full consulting engagement — — ✓
Priority support — — ✓
Free trial
14-day free trial ✓ — —

Frequently asked questions

Your trial runs the full 14 days with all Basic features — no credit card required to start. At the end of the trial you'll be prompted to subscribe at $99/month to keep your data and alerts. If you don't subscribe, your account pauses and your data stays on file for 30 days in case you change your mind.
Yes. Upgrades take effect immediately and you're billed a prorated amount for the remainder of your billing cycle. Downgrades take effect at the next billing date.
A simple CSV export from your DMS — or your monthly F&I summary report works too. You'll need: deals closed, products per deal, PVR (per vehicle retailed), and finance reserve. Most DMSs can export this in under 5 minutes. We also support manual entry if you're not ready to export yet.
Yes. Cancel from your billing portal at any time — no contracts, no cancellation fees. Your access continues through the end of your current billing period.
A traditional F&I consultant charges $5,000–$15,000/month and comes in once a month — which means you're flying blind for 29 days between visits. DealerPulse monitors your performance every single day and alerts you the moment something slips. At $99/month, that's less than the cost of one hour of consulting, with 30× more coverage. Enterprise adds the hands-on consulting layer on top of daily monitoring.
Enterprise starts at $499/month and scales with your group size. Reach out to dealerpulse@polsia.app and we'll put together a custom quote within one business day.

F&I Resources

Benchmarks, guides, and data to help you improve F&I performance.

F&I ROI White Paper — $340K gap most dealer groups leave on the table → F&I products per deal benchmarks for 2026 Why you should track F&I performance daily, not monthly View all F&I guides →